One of these 3 brands for Michiana trails will help to market area

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One of these 3 brands for Michiana trails will help to market area

SOUTH BEND — Teresa Sheppard, of Niles, was skeptical of the idea at first — an umbrella name and logo for trails across Michiana — until she came Tuesday to a meeting where three proposals were unveiled.

“I didn’t understand why we need this,” the active cyclist and member of biking groups said at The Salvation Army’s Kroc Center. “Now, when you talk about marketing it to other areas, that makes more sense to me.”

One of three options will be chosen — and perhaps tweaked — to tie together all of the roughly 150 miles of trails and 700 miles of on-road cycling routes across St. Joseph, Elkhart, Marshall and Kosciusko counties and Niles. The Michiana Area Council of Governments is leading the $60,000 trail branding project to help local areas market themselves as fun, active places to live and visit to people both within and beyond their borders.

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By | 2019-05-24T10:25:19+00:00 March 27th, 2019|Categories: News, Routes|Comments Off on One of these 3 brands for Michiana trails will help to market area